Towards data-driven culture in a Spanish automobile manufacturer - A case study

By Maria Esteller-Cucala, Vicenc Fernandez, & Diego Villuendas in type:paper theme:data_drive_decisions

Reference

Esteller-Cucala, M.; Fernandez, V.; Villuendas, D. (2020). Towards data-driven culture in a Spanish automobile manufacturer - A case study. Journal of Industrial Engineering and Management 13(2), 228-245, ISSN 2013-0953

Abstract

Purpose

Data-driven decision-making is a growing trend that lots of companies are nowadays willing to adopt. However, the organizational transformation needed is not always as simple and logical as it could seem and the comfort of the old habits can dim the change effort. The purpose of this study is to identify the potential problems that may arise in a real company’s transformation from a traditional intuition-driven decision-making model to a data-driven model.

Design/methodology/approach

In order to reach this goal, a single case study method was used. Initially a literature review was conducted to analyze both the importance of the change to a data-driven culture and the process of organizational change. Thus, a case study method was adopted in a company of the automotive sector that included experimentation in the website design decision-making process.

Findings

As a result of the case study, it was found that all the most cited risks for the organizational change process commented in the literature appeared in the project. However, even being warned of potential dangers the specific actions to prevent the damages were not trivial.

Originality/value

The study presents in detail, the application of an organizational change model in a company. Important insights can be extracted from the specific case of a digitalization performed inside traditional industrial company.

Posted on:
January 1, 2020
Length:
2 minute read, 215 words
Categories:
type:paper theme:data_drive_decisions
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