Un año más hemos asistido al congreso International Conference on Logistics, Informatics and Service Science (LISS 2013) en su tercera edición celebrada en Reading (Reino Unido). Allí hemos presentado una ponencia sobre cómo ciertos elementos afecta a la percepción de la riqueza de un medio de comunicación.

Armengol, X., Fernandez, V., Sallan, J.M. and Simo, P. (2013). Effects of self-regulatory focus and the dimensions of social influence on the perceived media richness. International Conference on Logistics, Informatics and Service Science (LISS 2013). University of Reading (UK).

Abstract: There are a large number of theories that explain the process of choosing a communication medium in organizations. The theory of the expansion channels suggests that the perceived richness of a communication medium is contingent upon the knowledge-based experiences of organization members. Likewise, the regulatory focus theory also suggests that individuals behave differently when experiencing different self-regulated states. This research aims to analyze how the kind of self-regulatory strategy (promotion and prevention) and the dimensions of social influence affect the perceived richness of a communication medium.

Keywords: organizational communication, channel expansion theory, regulary focus theory.

Además, adjunto un vídeo con la presentación que se hizo.